SCC - Smart Crowd Chains

Smart Crowd Chains: Integrating Social Media Analytics and AI-Driven Crowdsourcing for Smarter Supply Chain Systems

  • Objectives and topics

This special session focuses on understanding how social media analytics and AI-based crowdsourcing approaches can support innovation and decision-making in logistics and supply chain systems.
The key objectives of the session are to:

  1. Use social media analytics for demand insights.
  2. Apply AI-driven crowdsourcing in logistics coordination.
  3. Examine digital technology adoption in supply chains.
  4. Explore workforce participation in technology-driven change.
  5. Identify human factors influencing AI adoption.
  6. Share practical frameworks and applied case studies.

Topics of Interest (include but are not limited to):

  • Social media analytics for supply chain intelligence and trend monitoring
  • AI-based decision support for logistics planning and optimization
  • Crowdsourcing models for last-mile delivery and dynamic routing
  • Technology adoption and diffusion in digital or AI-enabled supply chains
  • Human and organizational factors influencing digital transformation in logistics
  • Social sensing and collective participation in supply chain problem-solving
  • Integrating social media signals into demand forecasting and inventory management
  • Collaborative platforms and workforce engagement in technology-driven logistics
  • Data governance and ethical considerations in AI and crowd-based logistics systems
  • Case studies on AI–crowdsourcing synergy in real supply chain environments

Contact:

o   Dr. Taab Ahmad Samad, Birmingham Business School, University of Birmingham Dubai, Dubai International Academic City, Dubai. Email: t.a.samad@bham.ac.uk

o   Dr. Vedika Gupta, Information Systems & Analytics, Jindal Global Business School, OP Jindal Global University, India. Email: vgupta2@jgu.edu.in


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